ELVT Sports began in 2020 when two 18-year-olds, Dane and Paddy, decided to take a chance on themselves. With no money, no connections, and no experience - just £125 each - they started what was then called Drip Supply. Dane was working as an apprentice electrician, Paddy was chasing his boxing dream, and together they packed every order by hand from a small bedroom. They didn’t know much about business, but they knew what it meant to work hard and figure things out along the way.

Momentum started to build. Orders began coming in faster than expected, and before long, the pair had fulfilled over 1,000. The bedroom setup could no longer keep up. They moved into their first small unit - a milestone that turned a side hustle into a serious operation. It was the first real sign that what they were building had purpose and potential.

While growing the business, Paddy’s discipline outside of work paid off - earning him a place on the GB Boxing Squad. Balancing elite training with running a company wasn’t easy, but it reflected the very mindset that drives ELVT today: commitment, resilience, and the pursuit of something greater. Paddy’s goal remains clear—represent Team GB at the 2028 Los Angeles Olympics.

By 2023, ELVT had outgrown its early setup. The founders signed for a 2,000 sq ft warehouse, expanded their brand lineup, and surpassed major order milestones. What started as survival turned into scale. ELVT was no longer just another startup - it was becoming one of the UK’s emerging sportswear retailers, partnering with fast-growing performance brands and earning the trust of its community.

Then, everything changed. A robbery wiped out the company’s entire stock overnight - four years of hard work gone in an instant. It could have been the end of the story. Instead, it became the turning point. Dane and Paddy chose to rebuild, learning that true strength isn’t about avoiding setbacks, but rising through them. That resilience became the heartbeat of the brand.

Their story of grit and comeback caught the attention of former world champion boxer Tony Bellew, who saw himself in their journey. He joined as an investor and advocate, bringing belief, credibility, and new energy to the brand. With Tony in their corner, ELVT’s mission to elevate others became even stronger.

Drip Supply evolved into ELVT - a name that captures everything the journey stood for: elevation, performance, and resilience. By 2025, the team had fulfilled over 50,000 orders, built direct partnerships with brands like Under Armour, New Balance, Saucony, The North Face, Berghaus, Montane, and more - and were preparing to open their first flagship store. A space designed not just to sell, but to connect. Because ELVT isn’t just about sportswear - it’s about helping people rise higher in every sense.